Dramatic growth from the Dixie Fire and Southern Home Insurance company acquisitions resulted in major expansion of facilities and services in the 1960s. State Auto also introduced many new coverages and services throughout the decade, including auto-rating plans, special multi-peril programs for homeowners, and many more.
1961 Ground was broken for a five-story addition to the home office building.
1962 To further diversify State Auto's product portfolio, the company acquired the Columbus Mutual Life Insurance Co. and began offering health insurance.
1963 Stateco Inc., a wholly-owned affiliate for the financing of insurance premiums, was established.
1964 A new, high-speed computer and data processing center was installed in Columbus to provide even better agency and customer service.
1967 Good student discounts were introduced as Baby Boomers began to reach driving age. More product innovations and premium growth continued throughout the decade.
At left: A portion of the cover of a 1963 brochure which touted State Auto's, "capable, conscientious agents and staff of skilled employees."