Principles of Persuasive Selling Workshop®

Improve your close ratio and sell more! Attend the Principles of Persuasive Selling Workshop and learn how to ethically influence people.

Getting clients and prospects to say "Yes" to your proposals and recommendations can be challenging. That's where persuasion comes in! Aristotle said, “Persuasion is the art of getting someone to do something they wouldn’t ordinarily do if you didn’t ask.”

Thanks to more than seven decades of research from social scientists and behavioral economists, we can now say persuasion isn’t just art, there’s a science to persuading people. Learn the science and it’s guaranteed you’ll be more persuasive.

Attend the Principles of Persuasive Selling Workshop

Open Workshop dates and location:
April 25-26, Nashville, Tennessee
June 20-21, Baltimore, Maryland
November 7-8, Columbus, Ohio (Corporate Headquarters)

During the two-day workshop you will learn about six scientifically proven principles of influence and how to ethically apply them throughout the sales process. The goal of the workshop is to help you sell more insurance!

You can’t get this sales training from any other insurance carrier!

Brian Ahearn is one of only 20 people in the world certified to teach this course, and State Auto is the exclusive insurance company that can provide this training for you.

For details, contact Becky Puckett
(614.917.5446 or
Hurry, because each workshop will be limited to just 16 people.

Want to get a taste of the training?
Watch Brian presenting at the Cleveland I-Day event and find out what agents had to say.



"I would just like to say thank you for the great conference and what a great learning experience (it was) for me. In fact when I did get back to work I had a great opportunity to use what we learned and it definitely came out in my favor. I had been chasing this account for two years and finally had a chance to convince and ’persuade’ the client why they needed our services. I actually walked away with a business of record [letter]."
Connie Scidmore,
CIA Leavitt Agency, Inc. 

“Brian Ahearn does a remarkable job in explaining the tenants of the Principles of Influence. He is an engaging presenter of fascinating information that, when applied in business situations, motivates the parties to whom we are speaking to take the actions we are recommending.  If you want your sales force, or presentation teams to be more effective, Brian is the man you want them to hear.” 
Robert Sutter, 
Keystone Insurers Group 

“This was one of the best seminars that I have ever attended.  Brian Ahearn's communication and teaching of Dr. Cialdini's principles of persuasion into business applications specifically for our industry were extremely relevant and applicable in both of my work and personal life.”
Greg Wilkerson,
Frost Insurance

"Just wanted to again thank you for the time and effort you put forth. Just a few days after the class, I have already seen the class’s influence at work when re-authoring some prospecting communications. It’s still early to offer results from the changes made, but I am confident that they will spike responses."
Christian M. Fanetti, Sr.,
Consumers First Insurance Agency, Inc.

 "I have attended many sales workshops offered by carriers and this from start to finish, was the most enjoyable and useful course I have ever attended. The course WAS designed to provide useful tools that can be used to grow your business, regardless of carrier."
Kenneth Lawrence,
Frost Insurance Agency

"Well, in this ever changing insurance market place I found the Principles of Persuasion most helpful. Not only does its author Dr. Cialdini provide the empirical data, but his six principles can be easily introduced into any conversation. Brian Ahearn is an excellent instructor because he believes in the material. His honest demeanor is the difference maker because he wants his students to do well by practicing these principles."
- Jeff Ferguson,
  Daily-Merritt, Inc.