Principles of Persuasive Selling Workshop®

Learn how to sell more by ethically influencing people!

The sales profession is a challenging one and getting clients and prospects to say "Yes" to your proposals and recommendations is never easy. When you understand how to ethically influence and persuade, getting to "Yes" becomes much, much easier.

Aristotle said, “Persuasion is the art of getting someone to do something they wouldn’t ordinarily do if you didn’t ask.” With more than seven decades of research from social scientists and behavioral economists, we now know persuasion isn’t just art, there’s a science to it. Learn the science and it’s guaranteed you’ll be more persuasive and sell more.

Attend the Principles of Persuasive Selling Workshop

Open Workshop dates and location:
April 25-26, Phoenix, Arizona
September 11-12, Austin, Texas
October 16-17, Columbus, Ohio (Corporate Headquarters)

During the two-day workshop you will learn about six scientifically proven principles of influence and how to ethically apply them throughout the sales process. The goal of the workshop is to help increase your sales effectiveness.

Agents who attended workshops in 2016 and 2017 saw a 15.6 percent increase in sales in the three months immediately following the workshop!

You can’t get this sales training from any other insurance company.

Brian Ahearn is one of only 20 people in the world certified to teach this course, and State Auto is the exclusive insurance company to provide this training.

For details, contact Becky Puckett
(614.917.5446 or
Hurry, because each workshop will be limited to just 16 people.

Want to get a taste of the training?
Watch Brian presenting at the Cleveland I-Day event and find out what agents just liked you had to say about Brian and the training.



"When Brian Ahearn speaks, people listen. That is so because he knows his material thoroughly, and he knows how to present it superbly. The upshot is that the genuine insights he provides are not just immediately understandable, they are also immediately actionable and profitable."
Dr. Robert Cialdini

“You hit it out of the park! The last time I have seen such high marks was when we had Colin Powell as our keynote a few years ago.” 
Jim Hackbarth
President & CEO, Assurex Global

“Brian Ahearn does a remarkable job in explaining the tenants of the Principles of Influence. He is an engaging presenter of fascinating information that, when applied in business situations, motivates the parties to whom we are speaking to take the actions we are recommending. If you want your sales force, or presentation teams to be more effective, Brian is the man you want them to hear.”
Robert Sutter
President Keystone Organic Growth Division, Keystone Insurers Group

"This was one of the best seminars that I have ever attended. Brian Ahearn's communication and teaching of Dr. Cialdini's principles of persuasion into business applications specifically for our industry were extremely relevant and applicable in both of my work and personal life."
Greg Wilkerson
Sr. Vice President, Frost Insurance

"Wow, what a wonderful class. Two days of very useful information for both professional and personal growth. I can't wait to share all the tools and POP steps with my entire team. So much of this can help immediately."
Josh Ison
President, Ison Insurance Agency

"The class was so powerful for me personally, that is has extended past any particular work situation or sales situation. It has influenced almost every aspect of my life."
Christian Fanetti, Sr.
Vice President, Consumers First Insurance