Mike LaRocco

Mike was named State Auto's President and CEO in May 2015. He has extensive experience in the property and casualty insurance industry, including roles at Progressive, GEICO, Safeco and Fireman’s Fund. In 2011, he began a startup effort that became AssureStart, a company that sells small business insurance online. Mike shares State Auto's deep and longstanding commitment to the independent agency system and is committed to upgrading State Auto's technology and becoming a faster and more innovative product provider.