State Auto - New Sign-in Experience
For agents and insureds moved to the new State Auto sign-in experience
Why you are seeing this
State Auto has updated its sign-in process. Your existing username stays the same, but your account has been moved to the new login experience, so you will need to create a new password the first time you sign in. This takes a few minutes.
Start here: Open your web browser and go to https://saconnect.stateauto.com.
Steps at a glance
| Step | What you do | Where |
|---|---|---|
| 1 | Enter your username or email | SA Connect sign-in page |
| 2 | Select “Forgot Password?” | Password screen |
| 3 | Confirm your username or email | Forgot Your Password? screen |
| 4 | Check your email | Check Your Email screen |
| 5 | Open the reset email and click the link | Your email inbox |
| 6 | Open the Change Your Password page | New browser tab |
| 7 | Create your new password | Change Your Password screen |
| 8 | Return to SA Connect and sign in | Password Changed! screen |
1Enter your username or email
- Open your browser and go to https://saconnect.stateauto.com.
- On the State Auto sign-in page, click the Username or Email box.
- Type the username or email address you used to sign in before.
- Click the blue Continue button.
2Select “Forgot Password?”
This is expected for first-time users on the new login.
- Read the notice at the top of the page. It explains that accounts created before November 13, 2026 must reset their password.
- Confirm your username appears in the grey box. If it is wrong, click Edit to change it.
- Do not try to sign in with your old password. Click the Forgot Password? link below the password box.
TIPAccounts created on or after November 13, 2026 do not need to reset their password. If that is you, enter your password and click Submit.
3Confirm your username or email
We will send reset instructions to the email address on your account.
- On the Forgot Your Password? screen, check that your username or email is filled in.
- If the box is empty, type your username or email address.
- Click Continue.
4Check your email
A reset email is on its way.
- When you see the Check Your Email message, leave this browser tab open.
- Open the inbox for the email address linked to your account.
- Wait a minute or two. If nothing arrives, check your spam or junk folder.
- Still nothing? Return to this tab and click Resend email.
5Open the reset email and click the link
Look for a message from State Auto.
- Open the email from State Auto. It starts with your name and says a request was made to reset your State Auto password.
- Click the Reset Password link in the email.
- If the link does not work, copy the full web address at the bottom of the email and paste it into your browser’s address bar.
6Open the Change Your Password page
Your browser opens a new tab.
- After you click the link, a new browser tab opens with the Change Your Password page.
- You will see two empty boxes: New password and Re-enter new password.
- Continue to Step 7 to fill them in.
7Create your new password
Your password must meet all of the rules shown on screen.
- Type your new password in the New password box.
- Type the same password again in Re-enter new password.
- Click the eye icon at the right of a box to show or hide what you typed.
- Watch the Your password must contain checklist. Every item turns green with a check mark when it is met.
- When everything is green, click Reset password.
8Return to SA Connect and sign in
Your password has been changed.
- When you see Password Changed! your new password is saved.
- Click the blue Back to SAConnect button.
- Enter your username or email, click Continue, then enter your new password and click Submit.
- You are now signed in. From now on, use this new password every time you sign in.
YOU’RE DONEYou only need to do this reset once. Next time, skip straight to entering your username and password.
Troubleshooting
| Problem | What to do |
|---|---|
| I did not receive the reset email | Check your spam or junk folder. Make sure you are looking in the inbox of the email address on your account. Return to the Check Your Email screen and click Resend email, or repeat from Step 2. |
| The reset link says it is expired or already used | Links work once and expire after 5 days. Go to https://saconnect.stateauto.com, select Forgot Password? and request a new email. |
| My new password is not accepted | Compare it to the checklist in Step 7. It needs 12 or more characters, 3 of the 4 character types, and no more than 2 identical characters in a row. The two boxes must also match exactly. |
| The username shown is not mine | On the password screen, click Edit next to the username and enter the correct one. |
| I still cannot sign in | Contact State Auto Customer Service at 833-SAHELPS (833-724-3577). |
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